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Current Struggles Inside the Agriculture Industry During the Covid-19 Crisis

The current rule of “no gatherings of 10 or more people” has eliminated or postponed trade-shows and many agriculture events. This makes it difficult to communicate positive news in the Ag industry.

While many companies are waiting to see what happens next, we must take action and have a plan in place rather than being reactive and scrambling for answers. Now is the chance to be seen as a leader in the industry, take the steps your competitors are not, and be the voice of innovation to your audience.

The question I hear most from my clients is, “How do we even begin?”. My answer, “You already have!”. You see, everything begins with communication, what follows is an action plan identifying your message and how to deliver it.

I have helped many of my clients consolidate marketing materials, trade-show equipment, and many other items by utilizing Boelte-Hall’s print portals. In fact, over the past two weeks we have produced hundreds of print pieces in advance, all in preparation for “Re-opening Day”.

The Agricultural industry is no different than any other when it comes to communications, give us a call or shoot me an email and let the experts at Boelte-Hall help you plant your marketing seeds before it’s too late.

Remember, if you aren’t marketing, your competitors are.

Paul Shanks is a Senior Sales Executive at Boelte-Hall. With over 40 years experience in the printing industry. Paul’s daily goal has never changed; to learn something new! Whether it be print related, mail, social media, or helping clients reach their target audience, Paul looks to achieve the best return on his client’s marketing investments. When not at hard at work, Paul enjoys the outdoors, and makes the best sausage known to man!