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Marketing in a Multi-Channel World

by Boelte Marketing
April 18, 2016

Our lives are filled with distractions. Everyday we are bombarded with electronic media: cellphones, iPads, email, social media feeds, smartphone apps and, of course TV. So, where does print fit in? Right square in the middle. To be effective, marketing needs to be multi-channel. From a consumer perspective, there isn’t print media and online media: there’s just […]

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Targeted Campaigns: Delivering More for Less.

by Boelte Marketing
February 17, 2016

Did you know that you could spend less on direct mail campaigns and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter with targeted campaigns. Let’s take a look at a real campaign produced for a travel company, Club Travel. In the past, Club Travel mailed static 30- to […]

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