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Boelte-Hall Direct Mail Infographic

4 Reasons to Add Direct Mail to Your Marketing Plan

by Boelte Marketing
January 17, 2017

Why should Direct Mail be part of your marketing plan? The lives of most Americans revolve around a digital world. Everything from our conversations, to our emails and calendars are most likely being delivered through digital channels. But even with the overwhelming presence of technology, print materials are as relevant as ever. Print marketing is on […]

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Boelte-Hall Blog - Improve brand recognition with direct mail

Increase Recognition with Direct Mail

by Boelte Marketing
November 14, 2016

“How often should I mail?” is an important question that isn’t asked nearly enough. Many campaigns operate as one-and-done endeavors, and then the company wonders why they didn’t get a terrific response rate or increase recognition by their audience. Are they ready to buy? Advertising is all about repetition and direct mail is no exception […]

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Marketing in a Multi-Channel World

by Boelte Marketing
April 18, 2016

Our lives are filled with distractions. Everyday we are bombarded with electronic media: cellphones, iPads, email, social media feeds, smartphone apps and, of course TV. So, where does print fit in? Right square in the middle. To be effective, marketing needs to be multi-channel. From a consumer perspective, there isn’t print media and online media: there’s just […]

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Targeted Campaigns: Delivering More for Less.

by Boelte Marketing
February 17, 2016

Did you know that you could spend less on direct mail campaigns and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter with targeted campaigns. Let’s take a look at a real campaign produced for a travel company, Club Travel. In the past, Club Travel mailed static 30- to […]

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3 Simple Strategies for Maximizing Print

by Boelte Marketing
January 13, 2016

All around us, we hear about the benefits of going paperless. But why? When your inbox is clogged with spam, direct mail print carries a gravitas that inspires confidence and trust. Boelte-Hall understands how to reach your audience by following three strategies for maximizing print. We keep hearing that print is dead. Don’t believe it. […]

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