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50 years and counting

by Boelte Marketing
April 21, 2017

Back in 1967, Ed Hall partnered with Art Boelte and a plan to grow a small lithography shop into a full service printing company – with the ability to serve more customers. With just two employees and a handful of customers, they had a lot of work to do. A few years later Art Boelte retired. […]

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4 Reasons to Add Direct Mail to Your Marketing Plan

by Boelte Marketing
January 17, 2017

Why should Direct Mail be part of your marketing plan? The lives of most Americans revolve around a digital world. Everything from our conversations, to our emails and calendars are most likely being delivered through digital channels. But even with the overwhelming presence of technology, print materials are as relevant as ever. Print marketing is on […]

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USPS: Postage Rate Adjustments

by Boelte Marketing
January 9, 2017

The Postal Regulatory Commission (PRC) has recently approved the United States Postal Service’s request regarding their Competitive Products Price Changes case. We’ve compiled a list of highlights for you to review. These newly approved postage rates will be effective January 22, 2017. Here are the highlights: First-Class metered letters, weighing up to 1 ounce, will […]

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Increase Recognition with Direct Mail

by Boelte Marketing
November 14, 2016

“How often should I mail?” is an important question that isn’t asked nearly enough. Many campaigns operate as one-and-done endeavors, and then the company wonders why they didn’t get a terrific response rate or increase recognition by their audience. Are they ready to buy? Advertising is all about repetition and direct mail is no exception […]

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3 Tips to Help Get Your Mail Delivered

by Boelte Marketing
October 12, 2016

Do you ever feel like your mail campaign doesn’t get the results you hope for? We’re sharing some tried and true tips for getting better response rates, reaching more people, and making sure your mail is opened. Get Your Mail Delivered You spend a lot of time crafting your campaigns. Design is critical and deciding […]

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Personalization

by Boelte Marketing
September 28, 2016

Make it Personal! Are you looking for proof that personalized messaging works? An InfoTrends study of the marketing communications practices of various businesses found that marketing efforts featuring a higher level of personalization resulted in a higher return on investment. So go ahead, make it personal! The survey of over 1,000 large businesses across 10 […]

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3 Ways Web-to-Print Saves Time & Money

by Boelte Marketing
August 17, 2016

Are you looking for ways to reduce waste and make ordering print more efficient? How about ways to reduce inventory? Or maybe you’re hoping to better manage brand materials? Online storefronts do all of these things – and save money, too. These systems go by many names: Web-to-Print, Web Commerce, E-commerce, Print Commerce, and more. No […]

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7 Best Practices for Your Mailing List

by Boelte Marketing
June 30, 2016

Your mailing list is the lifeblood of your marketing efforts. How much time do you spend maintaining it? Many customers invest in data cleansing when they buy a new list, but this is not something that should be thought of as one-and-done; list management is an ongoing process. I’d like to share some basic steps you […]

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Canadian Mail Could Become Snail Mail

by Boelte Marketing
June 20, 2016

As Boelte-Hall’s direct mail specialist, I have been receiving notifications regarding a possible postal strike in Canada. Several Canadian news outlets are reporting a potential Canada Post lockout starting July 2. Contract negotiations between the Canadian Union of Postal Workers (CUPW) and Canada Post began last year and have made little progress on key issues. Canada Post […]

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Marketing in a Multi-Channel World

by Boelte Marketing
April 18, 2016

Our lives are filled with distractions. Everyday we are bombarded with electronic media: cellphones, iPads, email, social media feeds, smartphone apps and, of course TV. So, where does print fit in? Right square in the middle. To be effective, marketing needs to be multi-channel. From a consumer perspective, there isn’t print media and online media: there’s just […]

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