Boelte-Hall History Apple Story Blog

Boelte-Hall: A Sweet Beginning

by Boelte Marketing
March 13, 2017

The “Apple Printer”

Boelte-Hall started with very humble beginnings – and an apple orchard dating back to the 1920s. On March 1, 1967, Ed Hall sold his interest in an ice cream novelty company and scooped up Boelte Lithography from its owner, Art Boelte, who retired a few years later. With just two employees and a handful of customers, our entire operation fit into the basement of a fellow Kansas City-based business, H&R Block.  Our underground location wasn’t very welcoming for clients so rather than have them come to us, we went to them. Our marketing was done on a shoestring budget, so every fall we delivered a basket of apples from the Hall family orchard in Weston, Missouri to our customers. Those deliveries were the foundation of many client relationships that we are proud to still have today.

How an apple became our icon

When we moved to our current location in 1980, we wanted to do more. We wanted our customers to know who we are, all of our capabilities, and we wanted them to come in for a visit. When the time came to update the Boelte-Hall branding, we reviewed three themes, one of which included an apple. It was an easy choice, really. Apples were at the core of our story. It was the seed for growing our business and helping clients do the same. So just like the old days, we’re still polishing that apple and looking forward to seeing someone like you walk through our doors.

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