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Boelte-Hall Blog - Improve brand recognition with direct mail

Increase Recognition with Direct Mail

by Katie George
November 14, 2016

“How often should I mail?” is an important question that isn’t asked nearly enough. Many campaigns operate as one-and-done endeavors, and then the company wonders why they didn’t get a terrific response rate or increase recognition by their audience. Are they ready to buy? Advertising is all about repetition and direct mail is no exception […]

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Boelte-Hall October BLOG Header Direct Mail and List Cleanse

3 Tips to Help Get Your Mail Delivered

by Katie George
October 12, 2016

Do you ever feel like your mail campaign doesn’t get the results you hope for? We’re sharing some tried and true tips for getting better response rates, reaching more people, and making sure your mail is opened. Get Your Mail Delivered You spend a lot of time crafting your campaigns. Design is critical and deciding […]

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Personalization

by Katie George
September 28, 2016

Make it Personal! Are you looking for proof that personalized messaging works? An InfoTrends study of the marketing communications practices of various businesses found that marketing efforts featuring a higher level of personalization resulted in a higher return on investment. So go ahead, make it personal! The survey of over 1,000 large businesses across 10 […]

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Print bleed Boelte-Hall pre-press

What is bleed and why do you need it in your designs?

by Katie George
September 1, 2016

At Boelte-Hall, we strive to provide quality printing services for our customers. Attention to detail is crucial for us to be sure that our quality of work goes above and beyond our customers expectations. Designers who thoroughly understand the printing process start by adding bleed to their design files when they set-up the document. What is bleed? In […]

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Web-to-Print Boelte-Hall

3 Ways Web-to-Print Saves Time & Money

by Katie George
August 17, 2016

Are you looking for ways to reduce waste and make ordering print more efficient? How about ways to reduce inventory? Or maybe you’re hoping to better manage brand materials? Online storefronts do all of these things – and save money, too. These systems go by many names: Web-to-Print, Web Commerce, E-commerce, Print Commerce, and more. No […]

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Nick Taylor, Summer Intern 2016 Boelte-Hall

Meet Nick Taylor, Boelte-Hall’s 2016 Summer Intern

by Katie George
July 27, 2016

Say Hello to Nick, our Summer Intern As the summer comes to an end, I wanted to be sure to take some time to talk to Nick Taylor about his internship experience and learn more about his future plans. Nick is officially an alumni of Pittsburg State University where he studied Graphic Communications with an emphasis in Graphic […]

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Boelte-Hall at AAF-KC Account Management 102

Must Love Hats – Re-“CAP” from AM: 102

by Logan Grieder
July 20, 2016

Last week, I attended the Wednesday Accelerations: Account Management 102 event presented by AAF-KC (American Advertising Federation – Kansas City). The topic was the importance of Account Managers and the many roles they play. I’d like to share a few of the key takeaways with you from last week’s event. Presenters: Stephanie Parker, VP Group Account Leader, Barkley Bailey […]

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Best Practices for you Mailing List Boelte-Hall Blog

7 Best Practices for Your Mailing List

by Eric Braden
June 30, 2016

Your mailing list is the lifeblood of your marketing efforts. How much time do you spend maintaining it? Many customers invest in data cleansing when they buy a new list, but this is not something that should be thought of as one-and-done; list management is an ongoing process. I’d like to share some basic steps you […]

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Canadian Mail Could Become Snail Mail

by Eric Braden
June 20, 2016

As Boelte-Hall’s direct mail specialist, I have been receiving notifications regarding a possible postal strike in Canada. Several Canadian news outlets are reporting a potential Canada Post lockout starting July 2. Contract negotiations between the Canadian Union of Postal Workers (CUPW) and Canada Post began last year and have made little progress on key issues. Canada Post […]

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Managing a Consisten Brand Boelte-Hall Blog

Maintaining a Consistent Brand Image

by Katie George
May 27, 2016

Within the last year, the Boelte-Hall team decided it was time to refresh our brand. It has been very exciting to be able to participate in this process from brainstorming sessions to production. Even if you are not rebranding, managing your brand standards can often be challenging. Marketing experts can all agree on one thing: keeping your brand […]

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